The Latest from German Car Scene

Posted: 24 Oct 2009 04:23 AM PDT

CULVER CITY, Calif.--A new film by Mouse McCoy featuring the BMW M3 may do more than relate to the passion of car fans. If you're an advertising agency or client in the automotive world, you may have dreamed of an extreme production environment, a one-stop shop that refines the process of producing industry-leading content for commercials, content footage, branded entertainment, and product placement by servicing all of these needs under one roof. As evidenced by a new BMW ad and print campaign created on spec, this dream has become a reality in the form of the Bandito Garage, a cost-effective, seamlessly-integrated approach to car content and positioning.

LIFTING THE VAIL: VOLKSWAGEN GROUP, STANFORD UNIVERSITY TAKE THE NEXT STEP IN DRIVING AUTOMOTIVE INNOVATION

Posted: 24 Oct 2009 03:29 AM PDT

Volkswagen Group of America, Inc. (VWGoA) and Stanford University's School of Engineering today unveiled the Volkswagen Automotive Innovation Laboratory (VAIL), the next step in the evolution of the two organizations' commitment to drive innovation in automotive development.

VOLKSWAGEN APPOINTS DEUTSCH LA AS ADVERTISING AGENCY OF RECORD IN U.S.

Posted: 23 Oct 2009 10:45 AM PDT

HERNDON, Va., Oct. 23 /PRNewswire/ -- Volkswagen of America, Inc. announced today that it has selected Deutsch LA as its new advertising agency of record for the U.S. In this capacity, Deutsch LA will have full advertising responsibility for the Volkswagen brand and its family of products. Effective November 1, 2009, Deutsch LA replaces Crispin Porter + Bogusky of Miami, which has served as agency of record since 2005.

KICHERER MERCEDES-BENZ E-CLASS

Posted: 23 Oct 2009 05:45 AM PDT

The expectations were great and the premature praises were naturally just as numerous. And nevertheless many experts were surprised that the new E-Class has fulfilled the high expectations in virtually all points. Only the very modern – and from some perspectives somewhat angular – design of the body caused sporadic raised eyebrows amongst purist Mercedes fans.

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