The Latest from German Car Scene

---

• MERCEDES-BENZ EXECUTIVE EXPECTS LUXURY MARKET TO REBOUND BUT MARKETERS NEED TO ALIGN WITH A NEW CONSUMER MINDSET
• GROUND-BREAKING CEREMONY FOR NEW MERCEDES-BENZ PLANT IN HUNGARY
• GOLF STORMS AHEAD IN RACE FOR SALES RECOVERY
• PORSCHE PANAMERA 'FAMILY TREE' COMMERCIAL
• MFK AUTOSPORT'S POWERCAR AUDI RS6

MERCEDES-BENZ EXECUTIVE EXPECTS LUXURY MARKET TO REBOUND BUT MARKETERS NEED TO ALIGN WITH A NEW CONSUMER MINDSET Posted: 17 Oct 2009 02:43 AM PDT With $11 trillion in wealth lost during 2008 and corresponding reductions in net worth and assets among affluent consumers, luxury marketers are confronting the biggest challenges they've faced in decades, said Mercedes-Benz USA (MBUSA) vice president of marketing Stephen Cannon during an address to the International Advertising Association (IAA) this week.

GROUND-BREAKING CEREMONY FOR NEW MERCEDES-BENZ PLANT IN HUNGARY Posted: 17 Oct 2009 02:35 AM PDT Kecskemét, Hungary. – The foundation stone for a new Mercedes-Benz passenger vehicle plant in Kecskemét, Hungary was laid in an official ceremony held earlier today. In the presence of Hungarian Prime Minister Gordon Bajnai, Rainer Schmückle, Chief Operating Officer of Mercedes-Benz Cars, and the project head for the new plant Michael Frieß, this marked the [...]

GOLF STORMS AHEAD IN RACE FOR SALES RECOVERY Posted: 17 Oct 2009 02:26 AM PDT A handful of key models remain the driving force behind a fragile European new car market recovery, according to the latest monthly analysis from JATO Dynamics, the world's leading provider of automotive data and intelligence.

PORSCHE PANAMERA 'FAMILY TREE' COMMERCIAL Posted: 17 Oct 2009 01:12 AM PDT Whatever you may think about Porsche's new luxury barger, the Panamera, this new 'Family Tree' commercial is pretty cool. Especially at the beginning.

MFK AUTOSPORT'S POWERCAR AUDI RS6 Posted: 16 Oct 2009 04:33 PM PDT The driving performance of the RS6 from MSK is on the level of a high performance sports car. Extreme sportiness was at primary focus during the conversion of the RS6. Hence there was not only the engine power to be increased but also the visual appearance to be improved.